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The Living Foods
Lifestyle ®
Trademark
The following
paragraph is part of a letter
written to our students by Dr.
Ann Wigmore. It can be
found in our class text book that
is given to each student upon
their arrival to our
Institute.
"Heartfelt
greetings to our students:
Welcome to our learn by doing,
health-rebuilding center.
You will soon be introduced to a
new lifestyle, probably quite
different from what you have been
taught all your life by your
former teachers (family, friends
and doctors). There are, in
fact, so many different notions
regarding health that it can
become quite confusing at times,
especially if you read many books
on the subject. Even some
of my earlier books, like Why
Suffer (which I wrote over 30
years ago) can lead to
confusion. At that time I
was teaching the use of "raw"
(rather than "living") food, and
I put a big emphasis on the use
of wheatgrass chlorophyll.
Also, the level of disease in our
society was not as bad as it is
now. Since that time,
peoples' bodies have become so
depleted and polluted that I had
to reformulate the program, and I
am still constantly refining this
Living Foods Lifestyle (LFL)
®."
-Dr. Ann
Wigmore, 1991
Hopefully, this
will clarify some of your
questions and thoughts about the
need to maintain the LFL® as
a trademark and Dr. Ann's
feelings about the
lifestyle. Many students,
upon their first encounter with
our lifestyle, would ask for
Celtic salt, pepper, garlic,
onions, herbs, Nama Shoyu,
Bragg's Aminos, etc. Others
wanted a transitional program in
lieu of our LFL® program to
help them "eventually" accept Dr.
Ann's Living Foods
Lifestyle®. In
response, Dr. Ann would firmly
reply, "I CANNOT DILUTE MY
LIFESTYLE"
Ann Wigmore's
mission was to create and educate
people about a lifestyle that was
healing and aligned with the laws
of nature. Dr. Ann followed
Hippocrates' belief that food was
our medicine and medicine was our
food. But she didn't stop
with food. Her lifestyle
was a total approach to living in
order to change one's
consciousness. She also
knew this lifestyle was, and,
continues to be, a process.
She trademarked Living Foods
Lifestyle® in order to
protect the integrity of her work
and the elements of the Living
Foods Lifestyle® which
did/does not stop with
food.
Her
untimely death took many
people by surprise because Dr.
Ann was the reflection of
health. She died in an
electrical fire at the Ann
Wigmore Foundation in
Boston. Before she
passed, Dr. Ann worked very hard
with Leola Brooks and Claudia
Lalita Salas to insure that they
would promote the mission of the
Living Foods Lifestyle® as
she had developed it towards the
end of her life. Dr. Ann
wanted to know beyond any doubt
that neither Leola Brooks nor
Claudia Lalita Salas would dilute
her legacy.
Originally, the
Ann Wigmore Foundation in Boston
owned the Living Foods Lifestyle
trademark. After Dr. Ann's
transition, the Ann Wigmore
Foundation relocated to New
Mexico.
The new directors
at the Ann Wigmore Foundation
discovered that the trademark had
lapsed during the times following
Ann Wigmore's death. The
directors for Puerto Rico and New
Mexico recognized that holding
this trademark was essential as
the guardians of the Living Foods
Lifestyle® affirming Dr.
Ann's strong feelings about
having legal validation for her
work.
There are reasons
for trademark and copyright
infringement laws. Ann Wigmore
trademarked the Living Foods
Lifestyle (LFL) ® so that it
would represent the specific
teachings that she developed.
When someone uses that term to
represent things outside of Ann
Wigmore's teachings, it creates
confusion about what the term
means and represents. In
part, the term "living foods" is
becoming more popular in the raw
foods community because of its
association with Ann Wigmore and
its promotion by Ann
Wigmore.
We are happy to
know that different elements of
the Living Foods Lifestyle®
are being used by other
people. However, unless you
do the program exactly as Dr. Ann
created it, it is not the Living
Foods Lifestyle® as she
intended. Further, please
remember, that this lifestyle is
about more than just food.
As a result, even if you do the
food exactly as Dr. Ann
prescribed, you will probably be
missing other elements of her
protocol which went beyond
food.
Because of the educational nature
of the mission and the profound
effect Ann Wigmore has had on the
philosophy of health and healing
world wide, there is a need to
have some control over how Dr.
Ann's name and teachings are
used. Minimally the Living Foods
Lifestyle® trademark must be
protected and associated only
with the complete program as
designed and developed by Dr.
Ann.
Our intention is
to protect the integrity of the
Living Foods Lifestyle® as
developed by Dr. Ann
Wigmore. There are many
people new to the raw foods
community that have been confused
by the proliferation of the term
living foods as used to describe
various types of raw foods
preparation. Brand names
are imbued with certain
attributes which assist in
product differentiation. We
believe that one of the
attributes of the term "Living
Foods Lifestyle" is the
pioneering work of Dr. Ann
Wigmore.
Please accept our
sincere graditute for your
continued support of our mission
to protect the Living Foods
Lifestyle® trademark and the
essence it represents.
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